Founded by Kine Niasse, Yere arose from the desire to represent and empower all women and embrace their femininity. Originally from Senegal, Kine grew up in Spain and moved to London to work in the corporate world for a few years. In 2021 she decided to pursue her dreams and create Yere. The name Yere is inspired by Kine’s cultural background and means “clothes” in Wolof, the national Senegalese language. With the brand, Kine wanted to create something larger, that would not only dress women to make them feel beautiful and powerful but would also set the pace for a new generation of brands that actively work with women and for women. With a deep belief that all women are beautiful and should feel like such, Kine takes great pride in creating pieces that celebrate them every day.